I am a user-centered design leader with 20+ years of experience in user research, agile and lean UX methods to reimagine complex data-driven systems.
I lead high‑profile digital‑aviation projects to introduce paperless flight workflows and integrated flight plans for pilots while building trust across engineering, operations and leadership. I thrive on ambiguous, enterprise‑wide initiatives driving adoption.
I’m at my best when researching emerging issues, forging partnerships across business units and guiding cross‑functional teams to deliver solutions that improve safety, efficiency and are centered on the users experience.
Story-based process for complex data solutions
Experience diagram detailing flight plan operations along the pilot's journey from preflight to landing
I begin every project by inviting users to share their stories, whether in person or virtually, so I can understand their daily challenges and gather actionable feedback through prototypes and workshops.
In highly regulated industries, I study operational workflows to ensure accuracy and safety, record research sessions to mitigate bias, and involve stakeholders as note‑takers to map observations and align design rationale.
Drawing on training from Nielsen Norman Group, the LUMA Institute, and Apple design sprints, I facilitate collaborative brainstorming and create journey maps that surface pain points and opportunities.
I run rapid, iterative tests to resolve critical uncertainties early, then translate findings into detailed specifications, user stories, and acceptance criteria for development, with experience across contractor, agency, and client‑side roles. I have a mobile‑first mindset for scalable enterprise apps. I’m comfortable leading cross‑disciplinary teams to deliver intuitive solutions in complex domains.
Work highlights
Jeppesen FliteDeck Pro
flight plan workflows & threat management
As a Lead Human‑Factors Researcher & Designer for FliteDeck Pro’s integrated EFB, I translate complex aviation requirements into intuitive cockpit tools that enhance safety, efficiency and pilot workload.
Pilots today juggle a dizzying number of applications. Switching between up to ten apps creates app fatigue and forces crews to bounce between disconnected tools. My latest project tackles this complexity head‑on by unifying briefing, navigation, ops documentation, and threat awareness in a single EFB. Rather than interfacing several apps, this solution consolidates them onto one platform, letting crews move seamlessly from flight planning to navigation logging without losing situational awareness and streamlining data transfer between tasks.
Official Flight Plan Summary
Navigation Log
Jeppesen Aviator
aviation workflow & logistics
No more paper in the cockpit. Gone are the flight plan factories that printed reams of single-use documents for airlines. iPads allow us to modernize the cabin of jetliners, ensure updated briefing and provide situational awareness.
​
I led a team of designers to realize the potential of paperless flight. I gained pilots' trust via interviews to prove that the UX team could represent Aviator's business interests. We conducted pilot usability tests to validate solutions for loading new flights, dashboard designs, navigation logging, and other high-profile features. Aviator has innovated through integration of many different applications and new operations with my help. Digital aviation is here.
Aviator dashboard UI depicting weather and workflow tiles
Microsoft ContractWeb
cohesive branded contract request,
search and status
ContractWeb is a resource for attorneys at Microsoft. Once an order for goods or services is approved, that is just the beginning. Microsoft's global portal solutions for requisition, search, and status lived in archaic silos.
​
I interviewed content managers, attorneys, admins, and accountants at Microsoft. I captured everyone's feedback over Skype for analysis and presented findings to leadership.
​
I worked with contracting managers to brand experience and refine the portal's information architecture and content. We groomed navigation to eliminate overgrowth. I collaborated with content managers to quickly trim outdated copy. I worked with production managers to further refine design and development. Together we integrated contracting services.
ContractWeb concept landing page concept
ContractWeb research study findings
Microsoft MyOrder
procurement requisition with approver oversight
Usability test variations
Enterprise-level buying complexity. Historic interfaces developed in isolation. Obscured or missing error status. Everyone struggles with resource procurement at scale when using out-dated technology.
​
I updated Microsoft's piece-meal procurement system from requisition to approvals. I worked with buyers to improve the purchase order process with status at each step. The dynamic task flow we made presents only necessary content when needed with at-a-glance awareness to ensure administrators and assistants know where things stand.
Whiteboard review
Edit state of multiple form sections
My Skills
​User-centered research philosophy, training, & experience design​
​
-
LUMA Institute user-centered design facilitator with broad awareness of methodologies and 15+ years of evidence-based design practice and acquired research skills
-
Commitment to quality design and client experience with adaptability to most cultures
-
Agile development trained and well-versed in lean UX methodology with strategy honed by applied practiced
-
Broad user-centered curiosity for integrations across disciplines with research tools for observing, outlining, and creating solutions for complex problems
-
Skilled composer and moderator of usability test scripts as well as unbiased scribe and analyst
​Communication and empathy​
​
-
Privileged to work in a role with empathy for user struggles and skills for change
-
Amature cognition enthusiast with genuine curiosity for alternate interpretation of events or language
-
Driven to education when deficiency of knowledge becomes a barrier to understanding
-
Prone to analogies when literal language fails to convey meaning adequately
-
Easy-handed contributor in team meetings with the ability to read the room as a considerate diplomat
​Leadership and vision
​
-
Accessible, friendly, example-setting mentor with intuition developed over years of coaching product designers
-
15 years of Director level design experience leading projects in addition to solo design practice
-
Research pioneer on large projects, directing prototype, test, and customer evaluation while remaining open
-
Advocate of incremental progress since overcommitment is risky and a roadmap with validation prevents rework
-
Constructive team player focused on inclusion
-
Emphatic about diverse perspectives at work and building team equity in the end product
What people say about working with me
"Aaron is a top-notch designer. I have worked with him at several companies and he balances great design skills with complex problem-solving. He starts with gaining a solid understanding of business requirements and translates them into elegant and effective designs. He is a great partner with product management and development teams; he cares deeply about products and services that work well for customers. He's a collaborative and creative teammate, and he's a dedicated business partner. I hope to work with Aaron again!"
Paulé Wood
Founder
Transparent Path
"I worked with Aaron on a market segment leading Aviation solution aimed at the pilot persona. Over the course of my career, I’ve worked with dozens of UX designers while Aaron was by far the best. His quality of work, speed, ownership, and communication are beyond reproach. It was a pleasure to work with him and hoping to work with him again in the future."
Benjamin Monnig
Program Manager – Flight Deck Solutions
Boeing
"I've been fortunate to know Aaron since he was in high school, during which his creative talents were already boldly evident. Working with him during the very early days of the Foresight Design Initiative provided me not only with compelling design, but also stretched me creatively in an effort to keep up. Watching him grow and develop since then, not just creatively and technically, but also personally and emotionally, has been edifying and inspiring. There is no "light touch" in Aaron's vocabulary, he fully engages and challenges himself to exceed even his own expectations whether it's a logo or complex user-interface that he's collaborating on crafting. Technically proficient in more ways and on more platforms than I can comprehend, he's also, more importantly, ambitious while still being tactful, generous, thoughtful and kind."
Peter Nicholson
Founding Principal
Foresight Design Initiative